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Anya Hindmarch reveals another Instagram-friendly installation for London Fashion Week

Anya Hindmarch reveals another Instagram-friendly installation for London Fashion Week

Cameras at the ready...

Text: Meeran Mekkaoui


Image: Instagram

Anya Hindmarch's upcoming art installation will coincide with the global relaunch of the brand's iconic Neeson bag...

Now that Paris Haute Couture Fashion Week has come to an end, our focus is on a month (or so) of epic fashion weeks. And Anya Hindmarch is already getting us in the mood with a sneak peek of what to expect from her show. 

Following last season where the British fashion designer injected a dose of cheerfulness with the world's largest beanbag (called the Chubby Cloud), Hindmarch has now revealed another Instagram-friendly installation that's going to be all over your feeds. 

Called The Weave Project, the playful (and immersive) installation is a structure made with woven mesh, mirroring the brand's S/S'19 Neeson bag. 

Announcing the news via social media, the brand wrote,  "Introducing The Weave Project: an immersive art installation that will take place in Brewer Street Car Park, London from Saturday 16th — Tuesday 19th February during London Fashion Week. The Weave Project will include The Tube – an art piece created by artists collective #NumenForUse that visitors can climb through – as well as a cafe and Concept Store with exclusive product."

Looks like we'll be doing so much more than sitting at the shows during London Fashion Week...

Now, take a look at the panel line-up for the sixth edition of the LVMH Prize for Young Fashion Designers

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