Cruise 2016 marks a new chapter for designer Joseph Altuzarra and his namesake fashion house – Altuzarra. At just seven years old, the fashion label is impressively strong, and outperforming its competitors – including some brands that have been around for far longer.

But Altuzarra is not one to rest on his laurels and has been quietly working with Thomas Lenthal, co-founder of magazines NuméroParadis and System for a "whole branding effort." The first changes were seen last season when the label debuted its first collection of bags, and buttons appeared on ready-to-wear emblazoned with 'A'.

For Cruise, or Resort 2016, Altuzarra continues to strengthen his edit – introducing more covetable bags, and for the first time: A handy clutch. He also painstakingly developed a unique print out of woven leather, which on first glances appears as a zig-zag pattern but is in fact A-L-T-U-Z-A-R-R-A spelled out, repeated and layered. Clever stuff. Take a closer look at the full line-up via the gallery below... Those shoes!