British model and TV personality Alexa Chung has revealed plans to launch her eponymous fashion label. In the past, Chung has successfully collaborated with several design labels including AG Jeans and Mulberry. Her new fashion label, Alexachung, will feature apparel, shoes as well as accessories, created by a team of six, including herself as Artistic Director and Edwin Bosdon, a former creative at Haider Ackermann.

Alexachung is scheduled to be sold at retailers including Selfridges, Galeries Lafayette, MyTheresa from May 2017.