Marking her third campaign with Longchamp, British fashion icon Alexa Chung helps shine a spotlight on the label's Le Pliage Héritage bag as she poses for photographer Max Vadukul alongside the new accessory. 

The SS15 campaign was shot on the rooftop terrace of the Cité Radieuse in Marseille, France, with the accompanying campaign film directed by Jean-François Julian – who captures Chung's youthful energy and the modern aesthetics of Longchamp's latest collection. 

Alexa Chung fronts third Longchamp campaign

Take a behind-the-scenes look at Longchamp's SS15 campaign below: