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Adriana Lima, Joan Smalls, Natasha Poly and more front H&M campaign

Adriana Lima, Joan Smalls, Natasha Poly and more front H&M campaign

Supermodel heavyweights pose for the Swedish retail giant

Editor: Buro 24/7


Swedish High Street giant H&M have revealed a supermodel-heavy campaign for Spring/Summer 15 – starring iconic models Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly, shot by photographer Lachlan Bailey

Lachlan Bailey has captured four of the most iconic models for H&M's new Spring/Summer 15 campaign. Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly all star in the new visuals, which will also be complemented by a unique video – featuring an exclusive track by DJ duo Axwell /\ Ingrosso. The Swedish artists make up two-thirds of the better known Swedish House Mafia, and will exclusively debut their new Sun Is Shining track for the video campaign, which will make its debut on the H&M website on April 30.


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