Salvatore Ferragamo is marking the launch of its new, super luxurious, made-to-order driving shoe service for men with a unique new campaign. The Ferragamo Escape ad features race car driver Mathias Lauda, SoundCloud co-founder Alexander Ljung and photographer Johannes Huebl (who also happens to be Olivia Palermo's husband.)

The new campaign – which will make its full debut on Monday – marks the second instalment of Salvatore Ferragamo's online series – 'A Man's Story'. Each of the men were photographed and filmed in Tuscany, Italy wearing the bespoke new shoes.

The first ever 'A Man's Story' campaign starred $AP Rocky, actor Douglas Booth, New York Rangers goaltender Henrik Lundqvist and New York-based photographer Ryan McGinley – revisit it here.

Salvatore Ferragamo release new campaign for its made to order service

Salvatore Ferragamo release new campaign for its made to order service