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Mr Porter partners with Apple for a fashion first

Mr Porter partners with Apple for a fashion first

Apple TV exclusive

Text: Faizal Dahlawia


Image: Mr Porter

Dapper men take note; Mr Porter has gone full screen with an exclusive app for Apple TV and it's live now!

Online retail giant Mr Porter has launched an exclusive shopping app for Apple TV. The first of its kind, the app will feature both a shoppable segment for all luxury needs, as well as content from the highly successful in-house digital title, The Journal. This added offering ensures that users have an all-access pass behind-the-scenes of the fashion houses and in-depth style features from Tokyo's Best Kept Secret to How to Iron a Shirt.

Mr Porter Apple TV app

"As our customers have always had the ease and opportunity to shop directly from the digital pages and video-series of The Journal, we're now thrilled they'll be able to connect their shopping experience with the viewing-pleasure of video series and short films within Apple TV's network of innovative channels and first rate content," said Federico Marchetti, Yoox Net-a-Porter Group CEO.

Mr Porter Apple TV app

The Mr Porter Apple TV app is automatically downloaded when users download the iPhone app at itunes.apple.com.

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