Mr.Porter is taking a run up on the sportswear and accessories market with the new Mr.Porter Sport area of the popular online fashion portal for men. Taking its cue from the success of neighbouring Net-A-Sporter for women, the team at Mr. Porter recognise the value of the sport apparel market and the integral role that sport plays in the lives of its core customers.  

Clothing for popular activities such as golf, tennis, swimming, cycling, running, training, and sailing as well as seasonal winter sporting activities will all be available exclusively through the new Mr. Porter Sport area of the site. 

Speaking about the debut, Toby Bateman, Mr.Porter's buying director, said: "We are excited to launch Mr. Porter Sport, a dedicated area within MrPorter.com that is focused on sport, performance and style. We know that sport and fitness are integral to our customers' interests and day-to-day lives, so beyond offering the best in men's fashion, we want to offer our global audience the best in men's sports apparel as well. In keeping with our ethos of editing only the best brands within each category, we have chosen our sport brands based primarily on their technical performance properties, but also for their style."

New brands for the fashionable include; Arc'teryx, APL, Condor, Newton, 2XU, Castelli, Fizik, Brooks England, Boast, RLX, TriggerPoint, Suunto, Oakley, Matuse and Arena.