The Council of Fashion Designers of America (CFDA) has got several sponsors lined up to launch the first New York Men's Fashion Week and if it can secure a title sponsor by the January deadline it will be ready to make it official.
“There are still a lot of boxes that need to be checked, but we have tentative dates for July of '15 to be the first one.” said Steven Kolb, chief executive officer of the CFDA of the plans to establish Men’s Fashion Week. “We have a little bit of money committed, but we need a little bit more.”
Menswear shows have long endured second place billing at Fashion Week falling into the shadows cast by the more pronounced womenswear shows in February and September. Designers, editors and buyers are unified in their desire to see the plans move forward.
While dates are not yet set, sources said shows would be held on July 20 to 22, the same time period as the New York trade shows Project, Liberty, MRket and Capsule. It is believed that the timing aims to coincide with the buying cycle for the industry. July is when most major and independent retailers attend the trade shows and visit showrooms to finalize their buys at the MAGIC Marketplace in Las Vegas in August.
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