First look: Gucci's Cruise '18 menswear collection

First look: Gucci's Cruise '18 menswear collection

Gucci, Guccy, Guccify

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Gucci

From a Cruise '18 collection show in Florence to a Greek-inspired location du jour, Gucci has now released its newest menswear lookbook and Buro 24/7 Middle East has the first peek...

Gucci's Creative Director Alessandro Michele, continues to inject his fashion-meets-fantasy aesthetic into his coveted collections and with the release of his Men's Cruise '18 collection, it's no different. First seen reigning the runway in Florence, expect to see the Cruise '18 menswear collection include a burst of colour, plaid, crowns and the maison's signature prints and stripes, with inspiration drawn from the renaissance and Greek culture — a theme also conveyed at Chanel's Cruise '18 show in Paris

Captured through the lens of British photographer Elaine Constantine, the new Gucci Cruise '18 menswear lookbook sees classic Gucci silhouettes — think embroidered blazers, tracksuits, patterned knitwear and coveted accessories — complete with the brand's slogans of the season, Guccy and Guccify. 

Discover Gucci's Cruise '18 menswear collection now...

Then, discover Gucci's new online project, Gucci Places, which gives insight into Alessandro Michele's inspiration for each collection. 

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