Luxury menswear house Dunhill has launched its new website, dunhill.com. Dunhill's new digital home draws inspiration from its physical spaces around the world, particularly London's Bourdon House and Shanghai's Twin Villas. Two new features instantly stand out: The Club, a new immersive section, which  shares the brand's legacy, as well as the online store.

Designed to run as part of the brand new e-commerce initiative, The Club engages visitors and reintroduces them to the true luxury that is synonymous with the brand. Showcasing editorial and video content about the brand's ethos of gentlemanly endeavours and impeccable style, visitors browsing the site can simply click to gain further insight into what makes the brand such a patriarch of true luxury, enhancing customer experience. Content is provided by the world's leading writers who have deep knowledge into Dunhill and the evolutionary path it has taken.

Meanwhile, for those looking to shop, the interactive and responsive online store is available for both desktop and mobile and comes in seven different languages.  

In the meantime, take a look inside Dunhill's Bourdon House in London in the video here...