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Do your part: Help fight plastic pollution with Loewe

Do your part: Help fight plastic pollution with Loewe

One stylish piece at a time

Text: Meeran Mekkaoui


Image: Supplied

Loewe has just released a new menswear collection that's focused on style and sustainability...

Sustainability has been the focus for many fashion brands recently and it seems that the approach is quickly moving from being a trend to being the norm. 

The most recent brand to jump on the wagon is Loewe and for the brand's latest menswear launch it has released a collection of functional staples for men. 

Called Eye/Loewe/Nature, the collection boasts ready-to-wear pieces made with recycled cotton fibres. You can shop an array of products including outerwear, cargo shorts, trousers and shirts.

You'll also be able to choose from a plethora of Japan-manufactured accessories that will add a contemporary touch to your laptop bags, tablet covers and backpacks. 

But what makes this collection launch even more appealing is that it is designed to fight the plastic crisis.

For every single piece sold from the Eye/Loewe/Nature collection in 2019, the brand will donate Dhs65 (€15) to help fight plastic pollution.

Now, take a look at Loewe's signature bags, which you can personalise with its new Letter Dice Charms program

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