The British Fashion Council and GQ reveal shortlist for Designer Menswear Fund
A matter of business
Following the announcement of the brands shortlisted for the BFC/GQ Menswear Fund, the five designers to make this cut are: Christopher Shannon, Christopher Raeburn, Lou Dalton, E. Tautz and Richard Nicoll. Each brand is officially in the running to be awarded with a 12-month mentoring scheme as well as a £150,000 business development grant.
With an abundence of talented menswear designers in Britain right now, the aim is to find the very best, the cream of the crop. In this search of well-rounded talent, designers must not only be great creatives, they must also be business-savvy, with a strong strategy – an instrumental element in the fashion industry. In order to be considered for the prize, businesses must have been trading with both UK and international stockists for at least three years. As part of the mentoring scheme, the shortlisted designers will enroll in a two-month development scheme which will help them to develop their business plans, which they will later present to a panel of judges in the final stages of the competition.
The aim of this award is to give the most deserving designer the greatest possible chance of success for their brand in an incredibly competitive market of fashion design.