The Yeezy Boost wins Shoe of the Year
Honouring Kanye West
It's the shoe that sold out in seconds, crashed the internet and saw people queue for hours. Now the Adidas Yeezy Boost 350 is gearing up to be the most coveted shoe in the world as the Footwear News Achievement Awards honours Kanye West for his genius approach to footwear design with the 'Shoe of the Year' award.
The shoe shot to stardom back in February 2015 when Kanye wore the 750 Boost to the Grammys, leaving people with serious shoe envy and a demand that prompted Adidas to release the design to the public. Since then the world has gone Yeezy crazy.
On Wednesday night in New York City, Kanye accepeted his award with a ten minute speech talking about his family and his creative process but not before thanking some of the biggest names in the industry for their help and guidance: "Me and Giuseppe Zanotti have been really good friends and he was very crucial to my creative process. Also Louis Vuitton that allowed me to do that one collaboration."
The Adidas Yeezy Boost 350 was available at Level Shoe District, Dubai.