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Puma teases new AW17 collection with Sophia Webster

Puma teases new AW17 collection with Sophia Webster

Unicorns and rainbows

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Puma

Fashion, fitness and dance come together in Puma's latest collection as Sophia Webster designs a new direction for the streetwear brand. Plus Buro 24/7 Middle East has the details on where to get your hands on the collection...

Leading sportswear giant Puma has released its second collection in collaboration with Sophia Webster. "Women in the Middle East love something special," Webster told Buro 24/7 Middle East in an exclusive interview. This season the British designer has crafted a candy-coloured fitness collection that is as feminine as it is fun. Expect to find a selection of Puma's apparel, accessories and signature footwear styles — think Suede and Leadcat — all reimagined with Sophia Webster's vibe seen through metallic embroidery, mesh detailing and a soft colour palette. 

Discover the Puma x Sophia Webster AW17 collection campaign now...

Puma x Sophia Webster

Puma x Sophia Webster

Puma x Sophia Webster

Puma x Sophia Webster

Also, browse through Puma x Sophia Webster's collection in detail here...

Puma x Sophia Webster's collection is available at all Puma boutiques across the Middle East and on sophiawebster.com. In other brand news, discover Fenty Puma by Rihanna's Spring/Summer '18 collection, which was showcased during New York Fashion Week

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