Leading sportswear giant Puma has released its second collection in collaboration with Sophia Webster. "Women in the Middle East love something special," Webster told Buro 24/7 Middle East in an exclusive interview. This season the British designer has crafted a candy-coloured fitness collection that is as feminine as it is fun. Expect to find a selection of Puma's apparel, accessories and signature footwear styles — think Suede and Leadcat — all reimagined with Sophia Webster's vibe seen through metallic embroidery, mesh detailing and a soft colour palette. 

Discover the Puma x Sophia Webster AW17 collection campaign now...

Puma x Sophia Webster

Puma x Sophia Webster

Puma x Sophia Webster

Puma x Sophia Webster

Also, browse through Puma x Sophia Webster's collection in detail here...

Puma x Sophia Webster's collection is available at all Puma boutiques across the Middle East and on sophiawebster.com. In other brand news, discover Fenty Puma by Rihanna's Spring/Summer '18 collection, which was showcased during New York Fashion Week