N ike have just launched three new sneakers, adding to their already impressive industry-leading collection. Representing the force behind the newest Nike design concept, HTM, is Fragment Design founder Hiroshi Fujiwara, Nike Vice President of Creative Concepts Tinker Hatfield and NIKE, Inc. President & CEO, Mark Parker.

Source: http://www.buro247.me/fashion/footwear/nike-s-new-air-max.html

In 2002, the trio highlighted a blend between the latest technologies in sneakers and existing classics within the collection, creating the unique HTM collaboration. "HTM is a place to play and explore new concepts," explains Parker. "We have a lot of freedom to work without the expectations of commercialising something and, as a small team, we can execute incredibly fast", he continued. 

Today, that collaboration continues with three new nods to sneaker culture. Buro 24/7 Middle East has the inside word from Hiroshi Fujiwara, Tinker Hatfield and Mark Parker on designing their Nike Air Max tribute. 

Hiroshi Fujiwara's Nike Air Max LD-Zero H 

Working through the archives, Hiroshi Fujiwara created the 'H' model, complete with a classic aesthetic. "I experimented quite a bit with materials before landing on nylon and suede. Those materials, along with the blue colour, give the shoe a classic aesthetic," he explains. "I love searching through the Nike archives. I thought it would be really interesting to combine that silhouette with the latest technologies available today."

Hiroshi Fujiwara's Nike Air Max LD-Zero H

Mark Parker's Nike Air Max Ultra M 

Hitting the market this March is Mark Parker's modernised 'M' version of the Air Max. The boldness of the creation hints at a touch of simplicity, ideal for street stylin'. "There are a few hints of that in this Air Max. It's an ode to the classic cut and sew design language of the 1980's, executed in a modern way," said Parker. "I like products that communicate what they do very clearly. I love simple, stealth products too, but sometimes it’s fun to come up with something really bold and loud," said Parker. 

Mark Parker's Nike Air Max Ultra M

Tinker Hatfield's Nike Air Max 90 Ultra Superfly T 

Breaking grounds with the Nike Air Max 90 Ultra Superfly T is Tinker Hatfield. The daring new kicks boast additional unique technology, inpirtational colours and an athletic design. Hatfield explains: "If I'm asked to redo an Air Max, I'm going to change it. When I was designing this shoe, I pulled inspiration from the United States and France. Each country has had considerable influence on my career, so that's where you get the reds, whites and the blues." 

Tinker Hatfield's Nike Air Max 90 Ultra Superfly T

The Nike Air Max T, H and M are available at Nike stores across the Middle East this March.