Made-to-order: Five designers recreate the luxury landscape
The rise of customisation
Luxury shoemaker Santoni has just launched a customisation service, MySantoniColours, which is proving to be a platform for creative expression for discerning clientele. With this new offering, customers can, through santonishoes.com, choose their own colour combinations (there are 300 to be exact), then injected their double buckle shoe.
Discover the new MySantoniColours service now...
The move by Santoni is in line with a shift in fashion trends where an increasing number of high-profile maisons are opting to offer a more personalised experience. Not limited to footwear, apparel and accessories are also receiving the bespoke treatment. As more brands embrace the customisation concept, Buro 24/7 Middle East takes a closer look at four other leading customisation services offered by much-loved luxury houses.
Jimmy Choo's Made-to-Order shoes
Jimmy Choo's exclusive service invites customers to create customised bags and shoes. The step-by-step process offers a wide range of bespoke options from the fabric and colour to the specific type of heel and clutch. To further accentuate the one-of-a-kind creation, the brand also offers engravings – up to four letters for the sole of the shoes or up to 16 characters for bags. Similarly, a date plaque can be placed on either item to commemorate a special occasion.
Jimmy Choo's Made-to-Order service is available at boutiques across the Middle East.
Furla's 90th anniversary collection
Furla is celebrating its 90th birthday with a unique customisation service for its celebrated Metropolis bag. The brand has created nine interchangeable bag flaps, each one referencing pop culture across nine different decades – from art deco in the 1920s followed by jazz, military, rock'n'roll, prints, disco, punk, hip-hop and techno in the succeeding decades.
Furla's 90th anniversary collection will be available in boutiques across the Middle East in May, 2017.
Dolce & Gabbana handpainted service
Coming to the Middle East for a limited time, Dolce & Gabbana's service will see one of the maison's highly-skilled artists handpaint the label's signature Sicily bags. While a variety of templates, including flower motifs, will be made available, customers are welcome to add their own creative designs to ensure their own one-of-a-kind pieces.
The handpainting service by Dolce & Gabbana will run from May 1-6 at Tryano, Yas Mall before heading to Doha's Villaggio Mall from May 7-12.
Inspired by British punk culture, the Gucci DIY service began with the Dionysus handbag but has now been extended to the maison's men's ready-to-wear jackets as well as shoes for both men and women. There is a plethora of personalisation options that range from embellishments of apparel with the brand's iconic motifs – think snakes, flowers and bees – to embroidery and embossing on shoes.
Gucci DIY is now available across all its flagship stores. Also, discover Fendi's new Kan I handbag.
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