Highlighting Jimmy Choo's elegant, yet playful aesthetic is its newest ad campaign for Spring/Summer '17. Looking towards nature for inspiration, Jimmy Choo's Creative Director Sandra Choi, worked with artist Shona Heath, to create the backdrop of the campaign with hand-painted florals in a myriad of bright hues. Shot through the lens of photographer Dan Jackson, models Kiki Willems and Lou Gaillot are captured fronting the brand's women's and men's collections in a series of images and must-watch videos. 

Discover Jimmy Choo's Spring/Summer '17 women's campaign here...

Discover Jimmy Choo's Spring/Summer '17 campaign

Discover Jimmy Choo's Spring/Summer '17 campaign

Discover Jimmy Choo's Spring/Summer '17 campaign

Discover Jimmy Choo's Spring/Summer '17 campaign

Discover Jimmy Choo's Spring/Summer '17 campaign

"I wanted the new campaign to portray the Jimmy Choo woman and man in the same environment," said Choi. "The one-of-a-kind beauty found in nature was a key inspiration for the Spring Summer collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerising power of nature."

Now, take a look at Jimmy Choo's Spring/Summer '17 men's campaign here...

Discover Jimmy Choo's Spring/Summer '17 campaign

Jimmy Choo's Spring/Summer '17 collection is now available at all Jimmy Choo boutiques across the Middle East. Also, you can shop Jimmy Choo and other coveted brands on Ounass.com – the Middle East's newest e-commerce destination for fashion.