Under the creative direction of Pascal Dangin of KiDS Creative – Alexander Wang's recent Spring/Summer 15 ads – Vera Wang's latest campaign packs an elegant punch as it features larger-than-life, dramatic gowns in white.

Shot by Patrick Demarchelier, the edgy images were styled by Panos Yiapanis with Ines Neef donning the American label's new dresses for brides-to-be.

Vera Wang new bridal campain