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Exclusive: Tommy Hilfiger assembles a cool new crew for S/S'18 Tommy Jeans campaign

Exclusive: Tommy Hilfiger assembles a cool new crew for S/S'18 Tommy Jeans campaign

Future faces

Text: Meeran Mekkaoui


Image: Tommy Hilfiger

Tommy Jeans just launched its millennial-driven S/S'18 campaign today and highlighted a new bold approach to self-expression. See the images exclusively with Buro 24/7 Middle East here...

Synonymous with chic sportswear, bohemian elements and strong denim cuts, Tommy Jeans — which falls under the Tommy Hilfiger umbrella — just released a new campaign for its Spring/Summer '18 collection

The seasonal campaign features an all-millennial cast of influencers including rapper Christian “King” Combs, musician Pyper America Smith, models Diana Silvers, Lina Hoss, Sup Park and actor Gabriel-Kane Day-Lewis (who is also the son of Lincoln actor Daniel Day-Lewis). 

Captured through the lens of Devyn Galindo in California, the campaign highlights the season's coolest new street-inspired looks as the new crew don outerwear in oversized silhouettes, deconstructed denim and traditional all-American classics that nod to Formula One racing kits.

The collection features the brand's signature red, white and blue coloured stripes, as well as the famous black-and-white checkered patterns and graphic logos, which have been stylishly reworked into the spring collection.

The racing motif was also spotted in Gigi Hadid's latest collection for Tommy Hilfiger ahead of the duo's show during Milan Fashion Week

Browse through the campaign images here...

Tommy Jeans is available in select Tommy Hilfiger stores, Tommy Jeans stores and online at Tommy.com. 

In other brand news, take a look at the Tommy X Gigi barbie doll

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