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Mulberry's Fall campaign chapter one: Odette and Lia Pavlova

Mulberry's Fall campaign chapter one: Odette and Lia Pavlova

Self reflection

Text: Shannon Wylie


Image: Mulberry

Johnny Coca's vision for Mulberry has been solidified in a new campaign for the British fashion brand, following his runway debut in February...

The Mulberry Fall/Winter '16 show was the first under the leadership of the brand's new Creative Director, Johnny Coca. Now, that collection has been transformed into a campaign, Self Relfection, featuring models and twin sisters, Odette and Lia Pavlova — both of which walked the London Fashion Week show.

Lia and Odette for Mulberry

Lia and Odette for Mulberry

Lia and Odette for Mulberry

Coca invited his protégé, a young photographer Coco Capitán, to capture the campaign using the twins' air of female embodiment and friendship. "Lia and Odette have such distinctive looks and we played with their 'twinness' to twist the idea of reflection — sometimes you're looking at one girl in a mirror, sometimes you see two, reflecting each other in their pose instead," said Coca. "The result is intriguing and playful."

Discover the Pavlova sisters in the Mulberry photoshoot now...

Another first for Johnny Coca was Mulberry's capsule collection, which is available in all flagship stores now.

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