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Must-watch: Gucci's Spring/Summer '17 campaign video

Wild Days and Nights in Rome

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Video: Gucci
Image: Gucci

Gucci takes over Rome as its Spring/Summer ’17 collection comes to life in a new must-watch campaign video…

Gucci presents its bold Spring/Summer '17 collection through a new must-see ad campaign film, aptly titled Wild Days and Nights in Rome. Under the creative vision of Gucci's Creative Director Alessandro Michele, his fashion-meets-fantasy signature aesthetic – also seen in Gucci's Pre-Fall '17 collection – is carried throughout the film, as models and wild animals bring their jungle fever to the streets of Rome. 

Inspired by artists and actresses that considered the Eternal City to be their home, the one minute film was shot through the lens of British fashion photographer Glen Luchford, who captures the essence of the collection – floral, fantasy and fun – as models reign Italy's capital and its historic landmarks, including the Trevi Fountain – where Fendi also celebrated its 90th anniversary

Watch Gucci's Wild Days and Nights in Rome campaign video above, then discover its Spring/Summer '17 campaign images here...

Must-watch: Gucci's Spring/Summer '17 campaign video (фото 1)

Must-watch: Gucci's Spring/Summer '17 campaign video (фото 2)

Also, don't miss J.W.Anderson's new Spring/Summer '17 ad campaign featuring Chloë Sevigny. 

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