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Must-see: Prada's Fall/Winter '17 campaign

Must-see: Prada's Fall/Winter '17 campaign

A City of Women

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Prada

Prada's newest ad campaign highlights the quintessential Prada woman of today and Buro 24/7 Middle East has the first look...

A collection of autumnal fashion walked the runway during Prada's Fall/Winter '17 show in Milan and now, the cuts are being highlighted in the latest chapter of the brand's multi-visual concept, 365. Aptly titled A City of Women, the feminine-strong campaign represents several facets of the maison's modern day woman through different characteristics, emotion and style — a concept brought to life by Belgium-born photographer, Willy Vanderperre.

In a series of monochrome portraits and colourful images, models Kris Grikaite, Natalie Westling, Amanda Murphy, Freja Beha Erichsen, Mia Brammer, Saskia de Brauw, Kiki Willems and Cara Taylor are each captured in the brand's signature cuts — think oversized coats, knitted scarves, tailored trousers and silk gowns — complete with the brand's feminine yet edgy aesthetic.

Browse through Prada's Fall/Winter '17 campaign here...

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Also, discover Prada's Cruise '18 collection show, which was held in Milan.

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