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Must-see: Miu Miu's new Spring/Summer '18 campaign

Must-see: Miu Miu's new Spring/Summer '18 campaign

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Text: Meeran Mekkaoui


Image: Miu Miu

The study between architecture and ecology served as the inspiration behind Miu Miu's new Spring/Summer '18 campaign. See it here first...

There's been a slew of must-see campaigns for Spring/Summer '18 from the likes of Tod'sJimmy Choo, Prada and Roberto Cavalli — and now, Miu Miu has joined the list having just launched its seasonal campaign. 

Releasing a selection of captivating images, Miuccia Prada's ultra-feminine signature aesthetic is taking an architectural turn for the new season. 

The brand tapped eight strong women who use their platforms to promote positive messages and female empowerment to front its campaign. Bringing the Italian maison's artistic vision to life, British photographer Alasdair McLellan captured models Elle Fanning, Olivia Anakwe, Edie Campbell, Oumie Jammeh, Faith Lynch, Rianne von Rompaey, Cameron Russell and Adwoa Aboah — who was crowned Model of the Year at The Fashion Awards 2017 and Model of the Year awards.

Shot in Arcosanti, an experimental town in Arizona, the Spring/Summer '18 collection  features classic work-wear silhouettes in floral patterns and plaided layers, along with lace dresses, silk skirts, leather vests and the brand's renowned selection of accessories and handbags. 

Browse through the Spring/Summer '18 campaign here...

Then, discover Tod's new campaign which features Kendall Jenner and Roberto Bolle

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