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Louis Vuitton introduces 'Mon Damier Graphite' monogramming to the Middle East

Louis Vuitton introduces 'Mon Damier Graphite' monogramming to the Middle East

Making its mark

Editor: Elle Timms


Image: Louis Vuitton

A brand that has always been known for its iconic initials, Louis Vuitton's style signature is synonymous with letters. Now, the French luxury fashion house has introduced a new canvas to add unique stamping to leather pieces in the UAE

Personalisation is a topic that has been intrinsically linked to the heritage of Louis Vuitton since the brand's birth in 1854, and now, 160 years later it is a concept that has been celebrated with much celebrity fanfare, especially in recent weeks.

 Louis Vuitton story – PERSONALISATION: MON DAMIER GRAPHITE

From marking its famous trunks last century with initials, crests, coats of arms and stripes back at the time of the brand's beginnings, to the current 'Mon Monogram' (my monogram) offering – something that has been available in the Middle East region since 2008 – placing a client's own unique stamp on a bag or leather piece has offered a key element towards Vuitton's creative journey, to all walks of life.

By way of a new kind of technology, especially developed by Louis Vuitton, the original stripes and initials can now be applied to all manner of soft pieces, from bags to small leather goods, while trunks and other hard pieces are still painted by hand... And now, it's available with a stylish twist for men, too, on the brand's signature grey check canvas, as the introduction of 'Mon Damier Graphite' becomes available in stores now across the Middle East.

Explore the personalisation techniques used by Vuitton, below, now:

 Louis Vuitton story – PERSONALISATION: MON DAMIER GRAPHITE

 Louis Vuitton story – PERSONALISATION: MON DAMIER GRAPHITE

 Louis Vuitton story – PERSONALISATION: MON DAMIER GRAPHITE

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