Launching soon: Fenty Puma by Rihanna's SS17 collection
With eyes focused on the unveiling of the new seasonal collection during Paris Fashion Week, Fenty Puma by Rihanna announced that the Spring/Summer '17 collection will also be dropped this month. Mixing classical 18th century style – think ruffles, pleats, bows – with Puma's signature aesthetics, the new line boasts a complete suite of apparel, footwear and accessories. Key pieces in the new collection include the fleece off-the-shoulder hoodie, reversible bomber, bow sneaker and the lace-up heel.
Speaking about the new collection Rihanna says: "It is as if Marie Antoinette went to the gym! I'm very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection and seeing it come alive on the runway and in our campaign. Now, I can't wait for everyone to wear it their own way, mix and match and represent their Fenty x Puma favourites in their everyday style."
Discover the Fenty Puma by Rihanna SS17 collection now...
The Fenty Puma by Rihanna SS17 collection will be available on March 9 at puma.com. Also, take a look at the Fenty Puma by Rihanna Autumn/Winter '16 collection.