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Launching soon: Fenty Puma by Rihanna's SS17 collection

Launching soon: Fenty Puma by Rihanna's SS17 collection

#FENTYxPUMA

Text: Faizal Dahlawia

Editor: Shannon Wylie


Image: Fenty Puma by Rihanna

It's a double drop for Fenty Puma by Rihanna this month as the designer prepares a Paris show as well as an eagerly awaited seasonal launch.

With eyes focused on the unveiling of the new seasonal collection during Paris Fashion Week, Fenty Puma by Rihanna announced that the Spring/Summer '17 collection will also be dropped this month. Mixing classical 18th century style – think ruffles, pleats, bows – with Puma's signature aesthetics, the new line boasts a complete suite of apparel, footwear and accessories. Key pieces in the new collection include the fleece off-the-shoulder hoodie, reversible bomber, bow sneaker and the lace-up heel.

Fenty Puma by Rihann SS17

Speaking about the new collection Rihanna says: "It is as if Marie Antoinette went to the gym! I'm very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection and seeing it come alive on the runway and in our campaign. Now, I can't wait for everyone to wear it their own way, mix and match and represent their Fenty x Puma favourites in their everyday style."

Discover the Fenty Puma by Rihanna SS17 collection now...

Fenty Puma by Rihann SS17

Fenty Puma by Rihann SS17

Fenty Puma by Rihann SS17

The Fenty Puma by Rihanna SS17 collection will be available on March 9 at puma.com. Also, take a look at the Fenty Puma by Rihanna Autumn/Winter '16 collection.

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