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Just in: Alexander McQueen's Spring/Summer '17 campaign

Summer in the sand

Image: Courtesy of Alexander McQueen

For its new seasonal campaign, Alexander McQueen chooses to juxtapose its trademark edginess with a dream-like setting.

British fashion label Alexander McQueen has just launched its Spring/Summer '17 campaign. Shot through the lens of London-based photographer Jamie Hawkesworth, the new campaign stars Vittoria Ceretti, marking the second time the pair have worked together for the brand. This season, the duo opted for the sand dunes by the ocean which provide an ethereal feel to the visual, perfectly complementing a collection that is dominated by intricately designed dresses.

Take a look at the Alexander McQueen Spring/Summer '17 Campaign now...

Alexander McQueen's Spring/Summer '17 Campaign