The impact of Instagram and the influence of influencers

The impact of Instagram and the influence of influencers

Selena Gomez hits new records!

Text: Chloe Allan

Get searching, scrolling and liking as Buro 24/7 Middle East presents the world's most influential Instagrammer's you need to follow now...

At Buro 24/7 Middle East we know the power of social media. Now post-Fall/Winter '16 Fashion Week that effect is proving positively contagious for one Instgrammer. Today, Selena Gomez hit a new record, claiming the most followed celebrity on Instagram with a whopping 69.3 million followers. Take a look at some of Buro 24/7 Middle East's other favourite feeds...

Selena Gomez @selenagomez 

It's official! Selena Gomez is now the most followed figure on Instagram. The twenty-three-year-old actress and singer shares snaps including her recent trip to Paris Fashion Week, girls holidays, red carpet moments and super-glam selfies.  

Miroslava Duma @miraduma 

If she's not showcasing the ultimate in fashion, culture, technology or art, then Buro 24/7's Miroslava Duma is sharing her love of travel. Follow the entreprenuer, mother and style icon for the ultimate guide to everything you need to know, now. 

Gigi Hadid @gigihadid 

Gigi Hadid is currently the world's most wanted model. Stepping into the spotlight as the newest face of fashion, her Instagram feed is a mix of her favourite editorial campaigns, best friend moments with Kendall Jenner, fitness inspiration and behind the scenes shots with Karl Lagerfeld and Rihanna. 

Taylor Swift @taylorswift 

After winning a total of three Grammy awards, selling over one-hundred-and-thirty million records this year alone and naming Ed Sheeran, Jaime King and Karlie Kloss as friends, it's no wonder that Taylor Swift is one of social media's most popular stars.

Sama and Haya Khadra @simihaze 

Saudi-born twins Sama and Haya Khadra come as a super-duo package on Instagram, where life in Los Angeles, exclusive parties with Chanel, road trips with Rita Ora and Eiffel Tower selfies with Selena Gomez are the main attraction. 

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