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Gucci SS17: Alessandro Michele unveils Wild in Rome campaign

Gucci SS17: Alessandro Michele unveils Wild in Rome campaign

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Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Gucci

Gucci has once again turned to go-to photographer Glen Luchford, to capture yet another fashion-turned-fantasy seasonal campaign…

Gucci returns to its Roman homeland to capture a DNA-rich collection this Spring/Summer '17. Under the creative direction of Alessandro Michele, the campaign – a follow-on from the brand's Wild Days and Nights in Rome short film – boasts a fantasy-like world where models are accompanied by wild animals, while boldly roaming the streets of the Eternal City. 

Shot through the lens of British fashion photographer Glen Luchford – who has collaborated with the brand for several other projects including its Cruise '17 campaign – the campaign highlights the essence of the collection – think floral, fierce and fun – while highlighting iconic landmarks of Italy's capital. 

Discover Gucci's full Spring/Summer '17 campaign images now...

Also, discover Gucci's Pre-Fall '17 collection

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