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Window shopping: Gucci unveils new display for Cruise 2016

Window shopping: Gucci unveils new display for Cruise 2016

Which way's up?


We’ve been cruising the new window display for Gucci, inspired by Alessandro Michele’s green-fingered Cruise 2016 collection. Take a look here…

Gucci hones in on Alessandro Michele's Herbarium motif for the new window concept, set to adorn boutiques this month. The new looks have been unveiled, showing the Cruise 2016 collection in all of it's leafy splendour. 

Hitting Gucci outlets worldwide, each window becomes a fully decked scene, with floors and ceilings enfolded in the patterned display, both men's and women's showcase an 'it' chair; for women, a hand-embroidered servant motif and for men a tiger motif. 

Upholstery and wall coverings are barely distinguishable in this topsy-turvy world, where chairs hang from the walls and optical illusions trick the eye. You might not be able to tell which way is up that's just part of the dizzying effect of Gucci...

Gucci windows

Gucci windows

Gucci windows

Gucci windows

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