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First look: Gucci's Pre-Fall '17 campaign

First look: Gucci's Pre-Fall '17 campaign

Art, dance, drama

Text: Shannon Wylie


Image: Gucci

Gucci exchanges models for dancers in a new campaign that shines the disco ball on creative expression (and fashion). Discover the photos now...

Alessandro Michele's vision for the Gucci Pre-Fall '17 collection is as dramatic as it is fuelled by the creative arts. The Creative Director of the Italian fashion house collaborated with famed photographer Glen Luchford to capture what is considered a work to "challenge the conventions of society through performance, art and dance."

Discover the Gucci Pre-Fall '17 campaign now...

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Gucci Pre-Fall

Other artists who are looking to the creative industries as freedom of expression include Qatar-based duo Christto and Andrew, who created works for Gucci's digital project #TFWGucci.

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