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First look: Sonia Rykiel's latest ad campaign

First look: Sonia Rykiel's latest ad campaign

Fashionable twins

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Sonia Rykiel

Seeing double? Sonia Rykiel's fascination with twins continues to its latest Fall/Winter '16 ad campaign...

French fashion label Sonia Rykiel has just released its latest ad campaign for Fall/Winter '16 and it involves seeing not one, but two models dressed in key silhouettes from the brand's Fall/Winter '16 collection, which were showcased during Paris Fashion Week. In collaboration with British fashion photographer Glen Luchford, the ad campaign captures the brand's bold aesthetic, as the models – who portray twins – are posing against a replica of the iconic French landmark, the Eiffel Tower, while set on a rooftop in New York City.  

First look: Sonia Rykiel's latest ad campaign (фото 1)

Recently, Sonia Rykiel also collaborated with French luxury cosmetics giant Lancôme to create a coveted makeup collection.

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