French fashion label Sonia Rykiel has just released its latest ad campaign for Fall/Winter '16 and it involves seeing not one, but two models dressed in key silhouettes from the brand's Fall/Winter '16 collection, which were showcased during Paris Fashion Week. In collaboration with British fashion photographer Glen Luchford, the ad campaign captures the brand's bold aesthetic, as the models – who portray twins – are posing against a replica of the iconic French landmark, the Eiffel Tower, while set on a rooftop in New York City.  

First look: Sonia Rykiel's latest ad campaign

Recently, Sonia Rykiel also collaborated with French luxury cosmetics giant Lancôme to create a coveted makeup collection.