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First look: Prada's Pre-Fall '17 campaign

First look: Prada's Pre-Fall '17 campaign

Encounters 365

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Prada

Prada's Pre-Fall '17 campaign is as feminine as it is captivating with three new faces fronting the ad...

Prada has just released its Pre-Fall '17 campaign, the third instalment of the brand's multi-faceted visual concept, aptly titled 365. A stylish follow-on from its Resort '17 and Spring/Summer '17 campaign, the new imagery stars three new faces for the Italian brand — Selena Forrest, Kris Grikaite and Nina Gulien — who are captured through the lens of Belgium-born photographer, Willy Vanderperre.

Embodying the elegant yet feminine aesthetic of Prada, Forrest, Grikaite and Gulian were shot in half-motion, while dressed in the brand's signature cuts and prints — think leather jackets, suede coats and colourful florals — as seen on the brand's Fall/Winter '17 runway during Milan Fashion Week.

Browse through Prada's Pre-Fall '17 campaign images here...

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Now, enter Buro 24/7 Middle East's exclusive Prada Doll House, which was nominated for The Webby Awards last month

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