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First look: Net-a-Porter's Middle East campaign

First look: Net-a-Porter's Middle East campaign

Spring/Summer '17

Text: Meeran Mekkaoui , Faizal Dahlawia

Editor: Shannon Wylie


Image: Net-a-Porter

Regional fashion is in the spotlight as Net-a-Porter debuts its regional seasonal campaign.

Online luxury retailer Net-a-Porter has partnered with Kuwaiti influencer Ascia Al-Faraj to launch its first ever Middle East Spring/Summer '17 campaign. Centred around four key seasonal trends – Street Style, Summer Loving, Think Pink and Silk Road – the campaign will see Al-Faraj sharing her fashion know-how through a visual campaign which includes a video series.

First look: Net-a-Porter's Middle East campaign (фото 1)

"We are thrilled to showcase the spring summer 2017 trends of the season through the expert eyes of Ascia Al-Faraj," said Net-a-Porter President Alison Loehnis. "With such exciting growth in the market, it is the perfect time for us to present this dedicated campaign."

The Net-a-Porter x Ascia Al-Faraj campaign will run for one month. Also, discover Gucci's exclusive eyewear collection on Net-a-Porter.

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