The New York city-based eponymous fashion label Michael Kors has just unveiled its latest Fall/Winter '16 ad campaign for the brand's diffusion line, Michael Michael Kors. Looking towards individual style for inspiration, the campaign was shot through the lens of famed fashion photographer Mario Testino, who captured the brand's heritage and relaxed aesthetic. 

Shot in the brand's hometown, Testino worked alongside models Emmy Rappe, Romy Schonberger and Sven de Vries who were spotted jet-setting in a helicopter acorss Manhattan's skyline, while dressed in relaxed yet elegant silhouettes.

Speaking about the collection, Kors says: "This season, we're throwing out the rulebook. From flirty feathers to textural tweeds, it's all about individual style and clothes with personality."  

Discover the Fall/Winter '16 campaign images here...

First look: Michael Michael Kors Fall/Winter '16 campaign

First look: Michael Michael Kors Fall/Winter '16 campaign

First look: Michael Michael Kors Fall/Winter '16 campaign

Michael Michael Kors' Fall/Winter '16 campaign will make its global debut this July, 2016.