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First look: Jennifer Lawrence fronts Dior's Cruise '18 campaign

First look: Jennifer Lawrence fronts Dior's Cruise '18 campaign

Captured by Brigitte Lacombe

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Dior

Dior's Cruise '18 collection is revisited through a new campaign brought to life by Maria Grazia Chiuri. See it here first...

Just days after unveiling the maison's Spring/Summer '18 collection at Paris Fashion Week, Dior has revealed its newest campaign for Cruise '18. First seen at the Los Angeles' Santa Monica Mountains Nature Preserve in May, the collection, aptly titled Sauvage, is now visioned through a new light with Jennifer Lawrence. As seen through the lens of Brigitte Lacombe, the Dior brand ambassador fronts modest-like dresses, complete with J'Adior and Lady Dior handbags and achingly cool accessories — think charm necklaces, hats and knotted headscarves. 

Speaking about the collection, Maria Grazia Chiuri said: "When I started becoming interested in the desert, in the court of my question for inspiration I came across the extraordinary work of Georgia O'Keeffe... with her recognisably majestic and solemn look in the sands of New Mexico. A research that is above all an inner journey, in itself and within its own feminine identity."

Discover the Cruise '18 campaign with Jennifer Lawrence here...

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Now, see the best of the arrivals at the Dior Spring/Summer '18 runway show

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