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First look: Irina Shayk fronts Givenchy's SS17 campaign

First look: Irina Shayk fronts Givenchy's SS17 campaign

Love, freedom and serenity

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Instagram

Givenchy has just revealed a captivating campaign with one top model fronting the must-see ad…

French luxury fashion house Givenchy is known for tapping renowned models for their runway shows and campaign ads, think Givenchy's Spring/Summer '17 runway show at Paris Fashion Week. Today, the Maison unveiled their latest seasonal ad campaign with Russian model Irina Shayk, Vittoria Veretti, Faretta Radic and Victor Perr fronting the campaign in a serene desert setting juxtaposed against studio portraits. 

Under the artistic direction of the brand's Creative Director Riccardo Tisci, the freedom-inspired campaign highlights Carine Roitfeld's styling. Here Roitfeld's use of utilitarian hues, veteran-like silhouettes and must-have accessories come to the fore, suggesting a directional change from the brand's androgynous Givenchy Gang concept seen in last year's Spring/Summer '16 campaign.

Discover Givenchy's Spring/Summer '17 ad campaign now...

First look: Irina Shayk fronts Givenchy's SS17 campaign (фото 1)

First look: Irina Shayk fronts Givenchy's SS17 campaign (фото 2)

Then, read more about Candice Swanepoel's Abu Dhabi campaign shoot for Givenchy's fragrance, Dahlia Divin.

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