Gucci has a new must-see Cruise '18 collection campaign, thanks to Creative Director Alessandro Michele's fantasy-meets-fashion vision. First ruling the runways with a burst of colours, sequins and signature botanical prints — as seen at the Milan Fashion Week Spring/Summer '18 show — the new collection is brought to life again in a campaign, aptly titled Roman Rhapsody. Paying tribute to Michele's hometown, the campaign taps friends of the designer who were photographed through the lens of British rock 'n' roll photographer Mick Rock, on location in Roman-decored apartments and neighbourhood parks. 

Expect to see portraits of film producer Marina Cicogna, writer Barbara Alberti, film director Matteo Zoppis, musician Lucio Corsi and actresses Silvia Calderoni, Chiara Mastroianni, Miriam Leone and Lucrezia Valia.

Discover the Gucci Cruise '18 campaign now...

Then, find out who Gucci's newest brand ambassador is...