First look: Go back in time with Gucci's FW17 campaign
If there's one thing that Gucci is known for, it's for creating out-of-this-world campaigns and for Fall/Winter '17, Alessandro Michele's artistic vision is no different. His signature fantasy-meets-fairytale aesthetic is reimagined into a galactic-inspired theme, which is captured in the new campaign by British fashion photographer, Glen Luchford.
Transporting its viewers out of this world, the campaign features extraterrestrials, robots and earthlings from a parallel universe, accompanied by models dressed in the Italian maison's FW17 collection — as seen on the runway during Milan Fashion Week. The Alchemist's Garden's futuristic aesthetic is juxtaposed against the sci-fi genre of the campaign as it draws inspiration from the '50s and '60s, including the iconic film series, Star Trek and Creature of the Black Lagoon.
Discover Gucci's Fall/Winter '17 video above and then, browse through the campaign images now...
Now, take a look at Gucci's Cruise '18 menswear collection.