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First look: Go back in time with Gucci's FW17 campaign

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Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Courtesy of Gucci by Universal Studios Licensing LLC
Image: Courtesy of Gucci by TM & © 2017 CBS Studios Inc.
Image: Gucci

In a galaxy far, far away, Alessandro Michele transports his FW17 collection back in time to Guccify some of the world's most sought-after sci-fi films. Buro 24/7 Middle East has the details...

If there's one thing that Gucci is known for, it's for creating out-of-this-world campaigns and for Fall/Winter '17, Alessandro Michele's artistic vision is no different. His signature fantasy-meets-fairytale aesthetic is reimagined into a galactic-inspired theme, which is captured in the new campaign by British fashion photographer, Glen Luchford

Transporting its viewers out of this world, the campaign features extraterrestrials, robots and earthlings from a parallel universe, accompanied by models dressed in the Italian maison's FW17 collection — as seen on the runway during Milan Fashion Week. The Alchemist's Garden's futuristic aesthetic is juxtaposed against the sci-fi genre of the campaign as it draws inspiration from the '50s and '60s, including the iconic film series, Star Trek and Creature of the Black Lagoon.

Discover Gucci's Fall/Winter '17 video above and then, browse through the campaign images now...

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Now, take a look at Gucci's Cruise '18 menswear collection

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