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First look: Dior's Fall/Winter '17 campaign

First look: Dior's Fall/Winter '17 campaign

Starring Jennifer Lawrence

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Instagram

This is Maria Grazia Chiuri's vision of feminism!

The Dior "we should all be feminists" t-shirts are, perhaps, the most talked about cuts of cotton to date. First seen on the Dior SS17 runway, the key look has sparked communication globally and now, Jennifer Lawrence – the face of Dior since 2012 – translates the look into a new (and very casual) direction for the fashion house.

Photographed by French photographer Brigitte Lacombe, this campaign marks the first time Lawrence worked alongside Maria Grazia Chiuri – the maison's Creative Director and the Italian who continues to inject a strong feminine aesthetic into the campaign through achingly cool accessories matched with the Lady Dior handbag as well as washed out denim paired with the brand's now-iconic tee. 

This campaign is a continuation on from Chiuri's first campaign for Dior, which too is a black and white ready-to-wear vision. Also, don't miss the brand's socially-charged project, The Women Behind the Lens

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