British luxury brand Burberry has launched a new campaign that combines the works of two artists: British painter Luke Edward Hall and celebrated photographer Mario Testino. The campaign juxtaposes Hall's artworks against Testino's portraits, creating a unique visual that perfectly reflects fashion as well as artistry in both art forms.

Burberry campaign

Model Edie Campbell and actor Callum Turner feature in the new campaign, showcasing the brand's new menswear and womenswear collections, the first under one single Burberry entity after the merging of its three lines: Brit, London and Prorsum lines. Included in the collections is Burberry's iconic trench coat as well as the popular Patchwork bag, which are one-of-a-kind pieces that have been named after British landmarks.  

"Luke is a great talent and it has been wonderful working and collaborating with him on our campaign," said Christopher Bailey, Burberry Chief Creative and Chief Executive Officer. "His beautiful illustrations next to Mario's powerful photographs capture the artisanal spirit of the collection."

Burberry campaign

Burberry campaign

Watch the video of the new Burberry campaign here with Buro 24/7 Middle East...

The new collection is available in Burberry stores across the Middle East and on burberry.com.