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First look: Alicia Vikander fronts Louis Vuitton's Cruise '18 campaign

The spirit of travel

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Louis Vuitton

Once again, Louis Vuitton has tapped Alicia Vikander to front its new Cruise campaign and Buro 24/7 Middle East has the first look at the must-see images...

From Kyoto to Ibiza, Louis Vuitton's Cruise '18 collection is re-visited in a new seaside-inspired campaign. Following on from the maison's Cruise '17 campaign in Rio de JaneiroSwedish actress and muse Alicia Vikander fronts the new seasonal campaign, which features the essence of the collection — think Japanese-inspired silhouettes, printed sketches, structured cuts — and accessories such as the Twist and Capucines handbags. Shot through the lens of Patrick Demarchelier, the French fashion photographer captures the collection juxtaposed against the sea and sky on the shores of Ibiza. 

Watch the Louis Vuitton Cruise '18 campaign video above and then, browse through the images below...

Louis Vuitton

Louis Vuitton

Louis Vuitton

Louis Vuitton

Louis Vuitton

Now, take a look at Louis Vuitton's Time Capsule exhibition in Dubai

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