After releasing its autumnal collection and campaign starring Alexa Chung, Longchamp moves towards a more fun, feminine and floral approach with its Spring/Summer '17 collection. Aptly titled City Blossom, the collection blooms with a vivid colour palette of bright hues, contrasting prints and the brand's athletic aesthetic. Inspired by the different styles that circulate every great city, City Blossom sees a blend of sakura prints, juxtaposed against rich embroideries and geometric cuts, while '60s inspired dresses are re-imagined with more structure, resulting in a sophisticated, yet feminine collection. 

Discover Longchamp's City Blossom campaign images now...

Discover Longchamp's Spring/Summer '17 collection

Discover Longchamp's Spring/Summer '17 collection

Discover Longchamp's Spring/Summer '17 collection

Then, browse through Longchamp's Spring/Summer '17 collection here...

Also, discover Celine's latest Spring/Summer '17 collection, Celine Les Sacs Printemps.