British eponymous fashion label J.W.Anderson has just released its Fall/Winter '16 campaign starring American fashion model Bella Hadid, marking the first time the brand has incorporated a celebrity model into its campaigns. After showcasing his Fall/Winter '16 collection in London during London Fashion Week, Anderson collaborated with stylist and photographer Jamie Hawkesworth, to capture the season's geometric shapes, colours and bold cuts on Hadid, as she poses against an imaginary backdrop of London's Lee Valley Regional Park. The campaign draws inspiration from historic film sets, which are then echoed through black and white images of Hadid, a puppet and a young boy.

J.W.Anderson is not the first brand Hadid has fronted for either. Recently announced as the face of Dior beauty,  Hadid also starred in Balmain's Autumn/Winter '15 campaign and Ralph Lauren's Autumn/Winter '15 campaign.