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Watch now: Chanel releases mesmerising video showing how its iconic handbags are made

Watch now: Chanel releases mesmerising video showing how its iconic handbags are made

On repeat.

Text: Maddison Glendinning


We've long known that Chanel handbags are a labour of love and now we can see the painstaking level of detail up close...

Ask any editor in the world to list the designer handbags they own and chances are they'll own a Chanel (or three). A favourite of, not only the fash pack, but sartorially-inclined women worldwide, the brand's bags are synonymous with elegance and style, having been crafted with the utmost savoir-faire. 

Now, you can see just how much detail is put into the bags thanks to a brand new video released by the Parisian label that shows the incredible workmanship in action. The styles highlighted in the video, which you can watch below, are the Gabrielle, the Boy Chanel and the 11.12. From the hand-stitching to leather embossing and the securing of the iconic double C clasps, the film captures the application of the details to stunning effect. 

Watch it below...

Who knew watching the construction of a bag would be so mesmerising?! 

Now, see the newest collections launched under the Chanel brand — Coco Beach and Coco Neige

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