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Must-watch: Giorgio Armani's Frames of Life video for 2017

Tristan, Emma and Vienna

Text: Faizal Dahlawia

Editor: Shannon Wylie


Video: YouTube

Combining fashion, location and a poetic connection, Giorgio Armani's new campaign video puts the spotlight on more than just eyewear.

Italian label Giorgio Armani has released its Frames of Life video for 2017. The long-standing video series, which subtly showcases the season's must-have eyewear collection within a narrative that also features stunning locations, looked to Vienna to provide this year's backdrop. The three-minute clip was directed by Sydney Film School student Chris Sebastian Joys and tells the story of Tristan, a musician who after receiving a text message from a stranger named Emma, gets inspired as he sees the Austrian capital in a different light.

Now, browse Giorgio Armani's Fall/Winter '17 collection.

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