French luxury label Louis Vuitton has unveiled its new Masters collection, created in partnership with contemporary artist Jeff Koons. For the special project, Koons drew inspiration from his Gazing Ball series and imposed imagery of priceless artworks onto the range of leather accessories. The result is an artistic aesthetic on handbags, duffels, backpacks, chains and scarves. "We want to make something that really uses materials, uses texture, colour, that communicates and create something that's desirable," said Koons. "Louis Vuitton does that and my art tries to do that through idea and through same appreciation of craft and I wanted it to become art. I believe that these bags are art."

Discover the Louis Vuitton x Jeff Koons Masters collection now...

Now, step inside the celebrity-filled launch of the Louis Vuitton x Jeff Koons Masters collection.