Italian fashion brand Emilio Pucci, has been under the appointment of creative direction Massimo Giorgetti since early 2015 and now his design direction for the label was to begin with an entirely new and inspiring vision. Coinciding with the launch of Pucci's The Pilot Episode comes Pucci's brand new Blasone bag...

First look: Emilio Pucci's Blasone Bag

The Blasone is a bag that packs the labels newest signature style into two distint designs: fringe-forward and luxe logo. The first is definitely one for the trend setters and style makers as fringing is re-interpreted and re-styled with that luxurious Italian touch. The second plays on the Pucci logo creating a statement bag in a variety of vibrant colours and sizes. 

The Blasone bag is now available at all Pucci boutiques across the Middle East.