New York label Coach has released its Fall '17 visual campaign starring American actress Selena Gomez. This marks the first time that the American actress is fronting for the brand, six months after the announcement of her new role. "Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course," said Coach's Creative Director Stuart Vevers. "To me, she speaks to a generation; she connects."

Shot by famed photographer Steven Meisel with make-up by Pat McGrath, the campaign sees Gomez channel the maison's inimitable New York vibe, playing the part of a Coach girl who's ready for the ultimate road trip equipped with the iconic Swagger bag. "From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort," said Meisel. "It's been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level."

Watch Coach's Fall '17 video campaign now...

Gomez will star in two more campaigns that will showcase two other key bags: the Rogue and Edie. Stay connected with Buro 24/7 Middle East as we bring updates on the story. Now, take a look at Coach's space-themed capsule collection.