Bulgari has unveiled the new campaign for its Serpenti Fall/Winter '17 collection and it's a must-see. The visuals, set against bright and vivid backdrops, see the maison's accessories ambassador Bella Hadid showcasing key pieces for the coveted line including a retro-inspired bag and the python-skinned Viper in several must-have shades.

Discover Bulgari's Serpenti Fall/Winter '17 collection campaign now...

Bulgari's Serpenti Fall/Winter '17 collection campaign with Bella Hadid

Bulgari's Serpenti Fall/Winter '17 collection campaign with Bella Hadid

Bulgari's Serpenti Fall/Winter '17 collection campaign with Bella Hadid

Also, take a look at the exclusive collaborative photoshoot between Bulgari and Bistrot Bagatelle in Dubai.